(The first question in the top 3 questions to ask yourself to determine how you market)
Why this question and why do you have to ask it in these exact words? Well, when running a business it’s inevitable that you will have to market. After all, there is no value to having a product or service if no one knows about it. But who do you tell?
You have to decide who you want to market to by deciding who you want to buy your product or service. So, answer the question: Why do I want you? By answering that question you will figure out the qualities that your clientele will have, and then you can properly design a marketing campaign that will appeal to them, get them to see you, and ultimately, get them to buy from you.
The nature of relationships is the same no matter the kind, be they relationships with loved ones, families, friends, or your clientele. By thinking of your relationship with your clientele in this sense, because they too are someone’s family and friend, you get into their heart, their needs, and their desires. Knowing this information helps you to market to them in a way that will get them to see you.
Taken as an excerpt from a previous post: “Number one, ask: why do I want you? This refers to your clientele. Think of it like you are in a relationship with them. Why do you want them, need them, crave their approval, and why on earth are they so stubborn some times”!
Get specific with this question. Typically you want them because you know they have problem or issue that they need resolved, and you know that you alone have the best remedy. Identify what their problem or issue is first and inevitably, because you have the remedy, you will figure out exactly what they need to resolve it.
Turn this question around and ask: why do you want me? Look at it from both angles and soon you’ll be able to answer the next question: How do I get you to see me?
Contributed by: Elizabeth Erkel