“Get your business online.” “Expose your business to world.” These were the common utterings of web designers everywhere.
Times have changed. It’s no longer good enough to simply have a web site. In fact – let’s face it, most web sites are boring and uninformative. They also speak a language that is rarely understood by the average visitor.
==> Enter… the BLOG!
There are vast reasons why blogs have taken their seat as the superior occupier of webdom. I will not delve into these reasons in this post… this is all about The Secrets of Great Blogging. So here are the secrets:
Secret #1 – Choose the right platform
There are several viable platforms to consider when blogging; Blogger, Posterous, Squidoo, Tumblr, and many more.
I’m partial to WordPress because it’s the choice of the most prolific bloggers out there and its very user friendly. WordPress also allows you to host the blog yourself vs. hosting in a mass multi-user environment. Finally, I like WordPress because it’s open source which allows for other creative folk to create all sorts of useful plugins, widgets and themes that can really make your blog sing.
Secret #2 – Register a customer domain
A huge mistake of many “bloggers” is that they simply use the given account address from the blogging service they choose to host their blog. They end up with something like: www.edsbigblog.blogger.com. Not something you’ll likely remember much less want to publish on your business card.
Better to simply have: www.EdsBigBlog.com which is fancy and memorable. This is an absolute must if you’re going to have a blog.
Secret #3 – Bring big value
One of the powers of blogging is the ability to give real valuable content to your core audience in a timely manner. No need to ask your webmaster to update your site with a new page or log in to your site account and go through 20 steps to add content. With WordPress, you can simply craft and email and send it to your post address and you’re done. Furthermore, if you have your post permalinks set properly, you’ll get some great SEO out of the deal too.
What questions does your target audience have? What problems are they facing that you can help them with? What tips or tricks can you deliver that will add value to their lives or their business?
Note: Bringing big value is not about pitching your product or services. You’ll do better to win their hearts first and soon you will win their loyalty and eventually, their pocketbooks.
Secret #4 – Be consistent
The cardinal sin of blogging is to be random in your posting. Blogging does little good for you or your target audience if you don’t post regularly. I recommend a minimum of once per week but more is even better.
If the idea of posting content a couple of times a week is daunting to you, I’ll create a post later this week on easy ways to create content for you blog.
Blogging is fast becoming vital to the success of most businesses and I’ve just given you the real secrets to doing it successfully. Happy blogging!