The question doesn’t seem to be dying: Is social media really a beneficial mechanism for marketing?
Some laugh at the question as if it’s not even worth asking. Some have serious doubts about whether this social media thing is really going to stick. (yes, they still doubt)
If there is one thing we do know about social media it’s this:
Social media is not some new way of doing business. It’s a new machine that can help us do business the old fashioned way. The way that works.
The old fashioned way: Social!!!
ALL business is social. Somewhere at the top of the chain, there’s a person who makes a decision.
The single most important criteria to determine who that person will do business with – is a sense of trust for the other party. Trust, perceived or real, is a social component.
Whether you choose to leverage social media or not, to be successful you must do business the old fashioned way… socially.