Dick Costello is the CEO of Feedburner. I recently landed on a post of his that I found intriguing. I especially love his reference to scoring 100 on the dehumanizer and something called the Algernon effect, which I must now research.
His article is powerful because he’s coming from a high level corporate CEO angle but speaks the same language that I often blurt out on this blog.
Check out the article and let me know what you think…
http://www.burningdoor.com/askthewizard/2007/11/have_a_company_voice.html