Having a Company Voice

Dick Costello is the CEO of Feedburner.  I recently landed on a post of his that I found intriguing. I especially love his reference to scoring 100 on the dehumanizer and something called the Algernon effect, which I must now research.

His article is powerful because he’s coming from a high level corporate CEO angle but speaks the same language that I often blurt out on this blog.

Check out the article and let me know what you think…

http://www.burningdoor.com/askthewizard/2007/11/have_a_company_voice.html

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