Sometimes the best lessons are not learned from the teachings of big businesses or superstar marketing gurus. Sometimes the best lessons are learned from every day, need to put food on the table, people who simply master their own universe to make a decent living. Elvis is a prime example: No… not the king of Rock-n-Roll. Rather – the King of Cabs in the Caymans. See the video proof below and find the grand marketing lessons that every business, big or small can and should be doing. Embed video from Link: http://www.youtube.com/watch?v=yfH9-mLo1VI
–> The big lesson here is about risk: How many cab drivers in the Caymans wish they had Elvis’ following? He’s built himself a consistent lead funnel by endearing himself to his customers. He’s quirky, fun, interesting and he’s a story to tell at the proverbial water cooler.
How many cab drivers sit and wonder why Elvis doesn’t have to vulture for business every day? Building a lead funnel is about building a group of people who like and trust you. Speaking of trust… Do you think Elvis would have this much of a following if he was a horrible guide and slammed into parked cars every other day? Of course not! Quirky as he is, people would not pay him to drive if they felt unsafe. Taking risks does not have to involve the donning of a sweet set of side burns or a hot white jump suit. It involves a willingness to be interesting to your audience in a way that your competition is simply “too dignified” to risk.
If you’ve ever watched American Idol, you’ll easily remember the many people who believe with all of their heart that they are great singers when in reality, they shouldn’t be singing in the shower.
At first, you think the little wannabe is just trying to get attention but after a few seconds of the post audition interview you realize – this guy is serious, he really thinks he can sing. As astounding as that is, what’s even more shocking is that many business owners do the same thing. They fool themselves into believing that they are great at running a business, simply because their friends and family tell them that they are great. The truth… Most business owners are great at their craft and bad at business. They are especially bad at marketing their business. Friends and family are not the best people to give you feedback on whether or not you are a good business person or even if you have a great business concept. There are a lot of great business ideas that seem strong up front but are fraught with too many hurdles to make any money.
The same is true in the negative. Friends and family can often give so much negative feedback that they discourage the entrepreneur from taking the risk at all. This is not good either. Family and friends can be very good for business.
When your family is willing to trumpet your business from door to door, phone to phone and wall to wall (subtle Facebook reference), include them in on the action. Let them know exactly what you do and what problems you solve and set them loose. This is where friends and family can be very important to the success of your business.
Of course friends and family are important. They provide personal support for you and most of us business owners would never make it through the storms of business without the love and kindness of our loved ones.
It’s an important role of the business owner to understand the power of those who are closest to them both for good and for bad. Make sure they play a proper part in your business and by all means…
don’t let your Mom kill your business by being blindly positive out of love – or harshly critical out of ignorance.