Location, location, location. Isn’t that what they say? I say NO! It’s really all about having a point! Where you shoot depends on why you’re shooting your video! What’s the point? What message are you trying to convey to your target audience? Get specific here and think about what you want your audience to feel when they watch your video. What do you want them see feel, think, hear, taste, and smell when they see you on their screen! And yes, you can make your audience taste and smell right through their monitor!
If you own a bakery, perhaps you want them to see you hard at work and feeling good that your dedicated to their satisfaction. Maybe you want them to hear all the great things people are saying about their experience in your store, make their mouth water over your one-of-kind peanut butter bars, and make their nose hairs tingle over your to-die-for ginger snaps!
After answering these questions for yourself and your video content, now you have determined your point, set the scene, and can pick the location! Remember that location is very important, why do you think they pay location scouts big bucks to send people all over the world scouting locations for full-featured Hollywood movies?
Going with my bakery owner example, and keeping in mind the visual experience I want to give my audience based on my answers to the previous questions, I would choose to take them on a tour of my bakery!
First I’d make sure that my bakery is clean, pristine, and in tiptop shape! Then I’d make sure to have some friends come over to sit at my tables in the parlor eating their delicious items and make exhilarated faces while conversing about the items, and have one friend to hold the camera and film the video. I’d also make sure to have my best items freshly baked and in the spotlight on my shelves. Then, when the time comes to make the video, I’d put on my starch white bakers outfit and cap and start the video with me bustling over the ingredients, pulling things in and out of the ovens, and, with a smile on my face, serving my customers their favorite items!
What was the lesson learned today? That location is important, but it’s nothing without a point!
Contributed by: Elizabeth Erkel